M Wiesneck is named after the woman behind the brand: Michala Wiesneck.
Michala was head of design at Day Birger Mikkelsen in its glory days from 2003 to 2010, but now she runs her own brand, consisting of very personal collections built around the diversity in every woman’s wardrobe.
It is a non-prejudice brand. There are no boundaries, no borders, no rules except being wearable every day.
Welcoming contradictions confronting the ordinaire replaced with the unexpected. Tiny things are allowed to speak out loud.
It is the reinvented classics that never ever turn boring.