AJ117 Project is a collaboration between Danish designer Charlotte Vadum and Danish luxury Distributor CPH Fashion Pool..
Charlotte has been working in the fashion business for many years and besides her own brand Vadum, she and the team of CPH fashion pool created the brand AJ117 Project in the wish to create a ”need to have ” luxury collection:
Cool everyday styles that all women would love to have in their wardrobe…
”We all have a crush for delicate, comfortable and luxurious fabrics and new finishing’s combined with styles that you can jump into every morning and feel sexy and practical at the same time..” Charlotte says ”
CPH Fashion Pool is distributing AJ117 Project in Scandinavia as it works perfectly together with their in house brands like Munderingskompagniet, Royal Buddha, FUGA, House of the Gods and Campomaggi ”.
The concept of the collection is based on timeless, cool and wearable pieces that can be mixed and combined in many ways.
The look is rough and casual with an exclusive feeling – the collection, all made in Italy, is garment dyed by hand in a special technique to obtain an unique and outstanding appearance….
All made in natural fabrics; Soft viscose, light cottons, silk, merino wool in a rough combination.
Colours are neutrals; black, grey, khaki, army, nude and chalk.
The collection is from July 2011 sold to the best shops in Denmark and from SS12 the collection will be distributed in Norway, Sweden and UK.